Steve Jobs. I hope you are wearing your best underwear.
A few years ago, I had an idea to create a website which would enable consumers to critique and question companies about their products. Consumers could rate and comment and celebrate brands who were making an effort to become more sustainable.
I’d like to announce that website has been created. It is still in hyper-beta (its got a long way to go from the whinge-fest that it currently is) but it is live. Better still - I didn’t have to make it! Some other guys did.
“By helping each other we can make more informed buying decisions, influence business behavior and, with enough of us involved, make the world a better place - one brand at a time…Brandkarma represents our collective wisdom on brands - we believe that none of us is as smart as all of us.”
