This is more about being a great employer, in order to get the very best from your employees. Think about every conversation had at a party by your employees about working for your company. Your employees (front line AND backroom) are  both your salespeople and your potential cheerleaders. The happier they are the better they do at work. But if they have a bad time, they are going to let people know about it. Especially once they get hold of a twitter account…